BAG

Bag was a fast-paced, run-and-gun passion project created with close collaborators as part of a larger rollout strategy. The video premiered alongside a live performance by the artist, blending visual storytelling with an in-person release experience. On set, we took a creative approach to lighting direction and white balance, intentionally pushing red and green tones to shape the atmosphere seen throughout the windows and interior spaces. The result is a raw, energetic visual that reflects the spontaneity and collaborative spirit behind the project.