I HAVE TO

by HAMZA J.

TEAM BEHIND PROJECT

DIRECTOR: JACOB HIGHTOWER | RAMBO
EDITOR: JACOB HIGHTOWER | RAMBO
ACTORS: $CO JACKSON! & FINAO

VISION BEHIND PROJECT

This run-and-gun project was built around a central concept of release and transformation, with the artist confronting and letting go of the emotional weight of his past. When the original shot list fell through, the production shifted into a fully improvisational approach at an abandoned location in Atlanta, Georgia, where the narrative was developed organically on set.

The video follows the artist as he is pursued by manifestations of his past - symbolized as a relentless force attempting to hold him back. Through this chase, he uncovers his inner strength, ultimately confronting and overpowering his former self. The story concludes with a sense of victory and renewal, representing the triumph over fear, self-doubt, and past transgressions in pursuit of a brighter future.